W R A P   I T   U P ...

Text: Hina Nitesh

Is it just me or have you also sometimes bought things just because they looked beautiful. 

And when I say looked beautiful, mind you I am talking about even before opening the package. 

So essentially I am attracted to packaging. 

They do say something about not judging a book by its cover but then when it comes to products, 

it is important for the user to be attracted to them. 

I have selected these based on unique concept of packaging the product and the graphics and colours. So, without more blabbering, I will go straight to some of the best examples of packaging that I have come across.

 

image courtesy - www.demilked.com

Image Courtesy - Left - cyberpac.blogspot.com   right - designyoutrust.com

Change in the carton design makes the milk flow smooth and you can't get it more literal than MILK.

Image Courtesy - yankodesign.com

Haven't you always fretted over these small butter/jam packaging which made scooping the ingredient out a messy affair. Well, this innovative packaging where the lid also becomes the spoon solves the problem :)

Designed by Scholtz and friends the above two designs take the concept too literally and hence the Nike Air is packed in an airbag and the Festina waterproof watches in a water bag! I am not too sure about the practical aspect of the shoes packaging for we in India do try out a zillion pair before buying one but the watches are sure shot seller.

Packaging also becomes a medium of igniting your sense of humour. Tell me if the following images didn't make you smile

Image Courtesy - warpaintmedia.ca

Image Courtesy - lovelypackage.com

Image Courtesy - www.desiznworld.com

Image Courtesy - sinoyantony.blogspot.com

When it comes to being eco-friendly, packaging designers are not left behind. Packaging water in paper carton is definitely a beginning. 

Image Courtesy - designweek.co.uk

Packaging is an important requirement for fragile objects. This is an easy and innovative bulb package. 

Image Courtesy - www. graphicdesignjunction.com

Image Courtesy - www.risasinmas.com

 Snacks and ketchup in one.

Image Courtesy - www.adbranch.com

Image Courtesy - designlogs.com

Image Courtesy -  Flaninadelabotella.wordpress.com

 Image Courtesy - ilimitadosmkt.wordpress.com

And my favourite design which takes the cake or should I say cheese - 

Image Courtesy - likecool.com

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