Sunday, 2 March 2014

a   P I C T U R E    i s   W O R T H 
 a   t h o u s a n d   w o r d s

 Text: Divya Agrawal

Our world today revolves around branding and marketing. In a consumer driven environment, it is ultimately the biggest eye ball grabbers that emerge winners. Be it the humble breakfast cereal or luxury automobiles, brands have to hold the potential customers interest to be able to mark their presence.

Many novel ideas have been used by marketers to reach the target audience, especially since the proliferation of social media. Whatever the medium, nothing beats a well designed logo (think Apple!) or a brand campaign: a picture that defines the product and etches itself in audience minds.

Some unique campaigns that have defined brand identities have been  for Benetton (Colors indeed unite for the UCB), Volkswagon (Think Small), De Beers (Diamonds are forever) and closer home: Vodafone Zoozoos (one of my favorites) & Incredible India, to name a few..

Here is a collection of print ads that I have loved - for their simplicity & impact. With clever use of everyday symbols/ ideas these ads package a message/ product so finely - in a picture!

Advt. Agency:  EuroRSCG, Vienna, Austria;  2011
"100% Electric, The New Citroen C-Zero"

Advt. Agency:  TBWA\RAAD, Dubai;  2013
GreenPeace: "Ordinary bulbs are killing the environment"

Advt. Agency:  Bittersuite;  2013
SANCCOB (South African Foundation for the Conservation of Coastal Birds):
"See the reality before it's too late". Save seabirds campaign using optical illusion

Advt. Agency:  Bbh, London;  2012
Guardian (UK based Newspaper): "The Whole Picture"

Advt. Agency: Serviceplan Hamburg/ Munchen, Germany;  2008
Hut Weber (Hat retailer): "It's the Hat"
Hitler Vs Chaplin

Advt. Agency:  Ogilvy & Mather, Bangkok;  2008
LA Folding Bicycles

Advt. Agency: Grey, NY, USA;  2013
States United to Prevent Gun Violence: "Bullets leave bigger holes than you think"

Advt. Agency: Ddb, Milan, Italy
Azienda Transporti Milanesi (Transport Agency): " Connecting the City"
Advt. Agency: TBWA\NEBOKO, Amsterdam, Netherlands;  2011
Heineken Beer: "Social Networking since 1873"

Advt. Agency:  JWT, Singapore;  2009
World Wildlife Fund: "It's your turn"

Advt. Agency:  Nolin BBDO, Canada;  2010
Sandisk (USB Flash Drives): "Man"
"A picture is worth a thousand words" indeed says it all for these outstanding pieces of graphic design!