a   P I C T U R E    i s   W O R T H 

 a   t h o u s a n d   w o r d s

 Text: Divya Agrawal

Our world today revolves around branding and marketing. In a consumer driven environment, it is ultimately the biggest eye ball grabbers that emerge winners. Be it the humble breakfast cereal or luxury automobiles, brands have to hold the potential customers interest to be able to mark their presence.

Many novel ideas have been used by marketers to reach the target audience, especially since the proliferation of social media. Whatever the medium, nothing beats a well designed logo (think Apple!) or a brand campaign: a picture that defines the product and etches itself in audience minds.

Some unique campaigns that have defined brand identities have been  for Benetton (Colors indeed unite for the UCB), Volkswagon (Think Small), De Beers (Diamonds are forever) and closer home: Vodafone Zoozoos (one of my favorites) & Incredible India, to name a few..

Here is a collection of print ads that I have loved - for their simplicity & impact. With clever use of everyday symbols/ ideas these ads package a message/ product so finely - in a picture!

Advt. Agency:  EuroRSCG, Vienna, Austria;  2011

"100% Electric, The New Citroen C-Zero"

Advt. Agency:  TBWA\RAAD, Dubai;  2013

GreenPeace: "Ordinary bulbs are killing the environment"

Advt. Agency:  Bittersuite;  2013

SANCCOB (South African Foundation for the Conservation of Coastal Birds):

"See the reality before it's too late". Save seabirds campaign using optical illusion



Advt. Agency:  Bbh, London;  2012

Guardian (UK based Newspaper): "The Whole Picture"

Advt. Agency: Serviceplan Hamburg/ Munchen, Germany;  2008

Hut Weber (Hat retailer): "It's the Hat"

Hitler Vs Chaplin

Advt. Agency:  Ogilvy & Mather, Bangkok;  2008

LA Folding Bicycles

Advt. Agency: Grey, NY, USA;  2013

States United to Prevent Gun Violence: "Bullets leave bigger holes than you think"

Advt. Agency: Ddb, Milan, Italy

Azienda Transporti Milanesi (Transport Agency): " Connecting the City"

Advt. Agency: TBWA\NEBOKO, Amsterdam, Netherlands;  2011

Heineken Beer: "Social Networking since 1873"

Advt. Agency:  JWT, Singapore;  2009

World Wildlife Fund: "It's your turn"

Advt. Agency:  Nolin BBDO, Canada;  2010

Sandisk (USB Flash Drives): "Man"

"A picture is worth a thousand words" indeed says it all for these outstanding pieces of graphic design!