B L O W I N G   I N   T H E   W I N D

Text: Divya Agrawal

I am still in Holi mode. A great discovery this season has been eco-friendly gel colors - bright & glowing, like a fresh daub of poster colors. All shades of the spectrum to rub onto unsuspecting friends (the fun part) & then so easy to wash off - the "used to be" difficult part! 

This sentiment & COLOR reflects in our post today. Excuse this obsession with color - first Ochre, now more...This is too good to be not shared :)

Runaway Bicycle : what an unusual name for a clothing brand. But then, that's the spirit these clothes espouse. Made exclusively from Khadi and other handloomed fabrics, one can be free spirited to the heart's fill in these.

The designs are simple and price points quite there. Shorn of any form of embellishment, these garments can make one stand apart -  because of their timelessness, simplicity and color.

Isn't the packaging so appealing? 

Paper envelopes & engaging graphics - so much thought seems to have gone into designing all elements.

The photographs spell COLOR. 

The concept of the photo campaign is fresh & exciting - the focus is solely the garments, yet the pictures are an art project in themselves!

 I like the fact that there are no "faces".... A garment becomes the photograph's identity and to think of of it - it's now so easy to imagine oneself in that picture ;)

Should this have gotten you into a shopping mood, stock up on your summer wardrobe Here

I will definitely be on the lookout for more from this label - what a refreshing, contemporary take at indigenous textiles and at designing photo campaigns!

All Images: Runaway Bicycle 

You may leave comments on our facebook page here

Text & creative layout copyrights: Onthedesignboat
"Like" our facebook page & stay connected with On the Design Boat 
Also stand a chance to win a fabulous Giveaway! 

F A B U L O U S L Y     I N D I A N

Text: Divya Agrawal

Wishing all our readers a wonderful 2014 ahead! We here at On the Design Boat look forward to bringing to you many more interesting reads and are working to develop this platform into a more interactive one. So stay tuned :)

The first post in the New Year deserves to be something that brings to you warmth, 

spells cosy & finesse and says “Happy to be me” 

i.e. Péro..

 

Designer Aneeth Arora uses Indian textiles and techniques to create garments that instantly appeal for their simplicity and richness. 

A fashion & textile graduate, Aneeth can be called a revivalist. She has brought Indian hand loomed fabrics & traditional textile processes to the forefront by using them in contemporary silhouettes. 

One sees Ikats in maxi dresses, Jamdani work in tunics, and, Chanderi, Maheshwari weaves block printed in geometrical patterns being used for garment construction. 

I had seen Jamdani work only in sarees. In Aneeth's designs, Jamdani takes on a new avataar – as borders on the finest cottons/ silk dresses with minimal all over butis. 

"‘Péro’ means ‘to wear’ in Marwari, the local language of Rajasthan. Péro interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed.
The Indian-ness of péro rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are at once unique." Source: Pero 

The design process for Péro starts at the weaving stage – Aneeth works with weavers from all across India to prepare fabric as per her designs. One sees a lot of layering in her work – Mulmul overlaid on Blockprints, Chanderis on Ajrakhs & Madras checks. The look is fresh, very appealing to the modern woman who seeks comfort and rootedness.

Though showcased in Fashion Weeks, the garments have a ‘meant for everybody’ look about them. The clothes are loose & flowy, suitable for all body types. The fabrics used are what one is used to seeing around in India – it’s the structuring, layering and final translation of the elements that makes Péro stand apart.

Péro is a young label, just like it’s Designer and is already an international success. Kudos to Aneeth for marketing & branding a fabulous Product so well and garnering acclaim in the world arena as a Textile & Garment Designer!

 

Péro retails in India through stores like Ogaan, Bombay Electric, Evoluzione, Samsaara, Collage and through about 60 stores internationally.

You can get in touch with Péro here

All Images courtsey Péro